Asheru Worldwide

HipHop Artist/Educator Site

Project Description

Created in conjunction with Asheru, the DC-based hip-hop artist who, amongst many achievements, provided the theme song to “The Boondocks.” I was connected w/ Asheru thru 2Tuff productions, and the opportunity came about to work on an updated website presence for the artist/education advocate. The new site is a simple, but effective update that brings Asheru’s online presence up-to-date w/ a single responsive solution that works across all major devices.

The ‘Boondocks’ Theme

Site Features

  • Mobile-friendly theme used to provide a seamless user experience for smartphones and up. The site auto-scales virtually every element to fit the screen it is being viewed upon.
  • Customized theme made for WordPress for client. Based off of EWA’s Responsive theme. Extensive PHP/JS/JQuery/CSS3 customizations made to client’s requirements.
  • Custom stylesheet set up, complete w/ style hierarchy and custom type kit fonts used throughout site. CSS3 @media queries used to allow responsive template functionality.
  • Advanced events calendar, complete w/ Facebook event integration. Publish new events from the website, and have them also set up under Facebook at the same time.
  • Blog w/ auto-formatting for video/audio posts built-in. YouTube/SoundCloud/etc. get automatically formatted w/ special layout options when posting new content.
  • Advanced caching system used to speed up response times across all pages. Using GZIP compression, and automated garbage collection – the site has been able to achieve average page render times under 2 seconds.
  • Integrated contact form with anti-spam filtering.

Project Details

  • Client Gabriel Asheru Benn
  • Date December 26, 2013
  • Tags Mobile, Web Development
Launch Project

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